Suf (סוּף) – a 33 cm (13″) Seder plate. locally designed and made in Israel.
the pictures are of the limited 2018 edition – a first generation of only 10 pieces, made from the original 3D printed mold with a mirror finish.
This item is sold exclusively through my online store.
A first product from the upcoming “Nudaica” – a modernist approach to judaica items – stunning flowing shapes with dynamic and organic features made by integrating old crafts with advanced CAD technology.
I love creating new shapes. Lately I started taking shapes more seriously and studied some advanced parametric & surfacing tools to achieve a wider set of approaches to making accurate shapes. there is no doubt elegant styling is always exciting, but I’m more concerned about creating objects that are simple, yet the opposite of boring.
This plate was made after a long time thinking what “Secular Tradition” means. at my mother’s house we have a good old ornamented plate which is very special to me – but it does not seem as if such plate would fit my kind of seder. as a Hiloni jewish designer looking at what one could purchase for a better Pesakh experience I sadly observed how nowdays lasercut designs flow the markets. the pieces are banal decorations with holes for small round bowls, which cost a fortune and are far more depressing then the old ones. I know “suf” has a place on my table, not only once every couple of years – but any day.
Passover is all about the way you tell the story of exodus. in an age of smartphones and streaming – I wished for something to keep the family gaze right at the middle of the table. this plate is a suggestion for a clearer medium on which each family could errange their version of the exodus.
Once again, I was proudly given the right of designing the Poetry Slam Israel Award. Unveiled at the Grand Slam 7.1.18 at the Tel-Aviv Opera House.
The “Gentle Wrestling Belt” concept was developed using a mix of visual motives that resemble the careful nature of poetry – Feathers, Leaves, Flowers and birds tied up to a collage of “Blasting” kindness, refined to resemble a crochet pattern.
The artificial leather belt was then hand cut, Painted and studded with double plated laser-cut Decorations and covered by a giant coated stainless-steel buckle.
-2016-
Designing the 4th Golden Mic Poetry Slam Israel Award. I always had a thing for mics & bling, so designing this one was kind of quick. a short sketch, and a few hard tests on the new metal laser cutter at work (Sharfman metal industries) and finally a beautifully accurate brass cut, accompanied with a goldie looking chain and a fitted nail – to etch your name on the black coated aluminum back.
all photos courtesy of Shhigg / Poetry Slam Israel.
Hoisa Pencil Box is a camoflage kit for hiperactive and compulsive students. (Co. Designer – Aviad Zemah)
Hoisa Pencil Box was proposed by Aviad Zemah and I as a final in Design Strategy Course given by Dina Shahar at Hadassa ACJU on my 6th semester (6.2014).
Hoisa’s simple and quiet design was inspired by the many designs of Naoto Fukasawa, Sam Hecht and Oki Sato, But mainly by our colleague Ram. The course’s brief stated we should first go and make a short clip that best describes another student, without showing him or her.
Prior to Hoisa, Aviad and I made two more products under the pseudo-brand Ferrami – “Pegasus” A luggage tag and “Canter” Tabletop toy-horse, which both express Ram’s playful, silly yet bold attitude.
(Brief information in my Thingyverse page or by clicking on each image below)
Muki – Mohawk Cutter
Kipi – Yamulka Maker
I like 3D printing. for me, it’s like an intermediate course in LEGO – just that instead of the Wooshy Bricky sound in the living room – there are the quiet tweets of a RepRap printer in my small home studio while the build happens on its own.
This project was the final in a course discussing technology given by Atar Brosh on my 6th semester (6.2014). I was trying to break the barear of the 1$ shave (which is’nt hard – no shipping, no billing, no middle man – just print and use with good-old standard razors) , but found myself making something much more interesting.
The first razor I ever printed
2014 heading north – 3D printing is common, RepRap is a well recognised technology, self-customization and product modification is not a dream in the tech-talk – it’s a cliché. Musicians, Makers, Fixperts, Hackers, Terrorists – are all individuals acting in the tribes they choose to act in, re-designing reality. this glocal revolution is a huge step towards a post modern, chaotic world, full of anarchy and opportunities, just like the one described by Phil lord and Christopher miller in their 2004 “LEGO Movie” as “Cloud Cuckoo Land”:
and that is why LEGO – The movie is not only totaly awesome and best movie of 2014, but also (in my personal view) is more relevant then captain obvious’ psychological thriller “her” (Spike Jonze, 2013) ever was. LEGO says that not only sometimes the right thing is to build a spaceship, but also that the only person who can save reality is a master-builder (thus a radical, talented designer, unbowed to standards ). Also it states that in a utopian, chaotic world, were there is an abundance of world saving, genuine, creative change agents, maybe the most special one is the one that will use instructions when most people would’nt.
the two “double-decker couches” (if you wish to call them that way) with their eclectic design, use many structural methods that fit 3D Printing unlike any other technology. you might also say that they resemble legos – shiny colors, no screws just instant-snaps. they are a call for a new esthetic etiquette, coded by new radicals, working in this new technological environment. he should thrive , just like any avant-guard creator prior to him, to break the chains of past tradition in order to create something new.
Modern designers said – less is more, 1 size fits all, mass production, mass housing, Ronald Mc’Donalds, Fords and Levy’s. Universal (Inclusive) designers are search the answers where thwy see rare disabilities – OXO good grips is always the best worn example for this. I went on a more Brutalistic aproach this semester, and my say was – to each his own, and to each his own Tribe.
“#JEWDONTGETTO – If I’m not Jewish – No one is” – is one idea for a social network counter act as part of the new “tribal” activity.
On his book, “Makers – The New Industrial Revolution” Tim Brown states that following the mass infestation of 3D printers, the first industry that will probably have a very hard time will be the toy industry. the people at LEGO know this, but they shouldn’t worry – many toys will be printed and designed by us master builders, but people actually enjoy following instructions.
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2014 heading north – my wish is that more designers will stop designing cheap expensive toys, in exchange for better use of their time in changing sad truths. one is that most people still follow the instructions and playing part of a team, weather it’s their goal they are fighting for or not.
Hebrew settlement (התיישבות עברית co. designer Tal Shalev) – how would you make an Israeli, DIY chair? We chose Settlements as a raw material to revive into chairs. this is what we found.
the Israeli method of raising kids is a lot like scaffolding – empowering suitability and Capability, encouraging self experiences and exploration. our narratives are those of Traveling and settlement, destruction and revival. This is who we are. Israeli means Lean. We were wishing to make local, lo-cost, purposeful design.
We started this project thinking about the “products afterlife” as a point of view about the settlements in the west bank. we thought we will find remnants of civilisation after a place was evicted, which we totally found in few abandoned neighbourhoods in Elon Moreh, but we found the stories are much stronger than the items, and telling a solid story is more interesting than glewing stuff together into a collage chair.
The media depicts settlers as the problem. Cameras are always pointed at 15-year-old kids spraying graffiti on walls, going to destroy crops – these rascals are those few that ruin it for the most. The real “hard-core” of Yitshar, one of the most notorious settlements, is consisted by people living there for more than 30 years, raising children and planing on raising their grandchildren there.
These great, smart, idealistic, brave people are not our problem. in another scenario they were our social active neighbours, our leaders, our teachers, philosophers. the problem is the grotesque and inhuman policy of our government, and any enlightened government, towards individuals.
most people can not carry their day-to-day understanding that the government is the problem, because they live in a misconception that there is some sort of divine order and that in the core – there is something other than personal interests and beliefs.
Concrete was the main mass of our final design. In Yitshar we found most buildings are not made with building blocks but the terrace – the foundation is made of concrete. We wanted to find out what happens to a solid concrete block that you poor to the ground with the intention of pulling it out later on. what stories does it tell?
Our most important lesson from this very intense experience was that of peace. racism and any sort of collective hate can be terminated by a common denominator. once we try to reach and understand each other, we can see that we are humans, and our personal interests and beliefs may not be the same – but we all have them, and that doesn’t go without saying.
Gardening is one of my many hobbies, I like to think about low and high tech related ideas about how could we make gardening (and agriculture) more effective. this one was waiting in my drawer until 2014. it was a course called “plastics 101” and the tutor (Avi Cohen – design44) came to us with an LED flashlight and told us to redesign the case, with the included components, to meet a new scenario.
I smiled, and Immediately Sketched down what I had in mind. It was the shape of a sprout of some sort, a leaf or a mushroom, an objectification for the godmother fairy of the garden.
“Cleon” makes you care better for your plants. Whether you place it in a planter or in an outdoor garden. It reminds you to water the plants when it’s dark – and tells you which land is dry in which is moist – which also means you know if there is not enough drainage.
The course was mainly focused on design for injection molding – so I thought about having fun with it and committed to a complex, top heavy, organic shape.
The Product’s ribs and bosses are meant to keep the shell firm and hold the components together, but I couldn’t think of seeing rectangular grids through the glass clear polycarbonate lid. I built a leaf-like structure to support the console.
I had a strong commitment to make this product adhesive free and still waterproof, so everything had to snap together perfectly.
Later I found I could create a diagonal faced mold, making the product’s ribs and bosses a supporting skeleton for its vertical structure when being stuck to the ground.
This project focused on light, but my head is still working and my drawer is still full. I am searching for ways to measure different parameters from the soil (such as acidity and conductivity), making it part of the “Internet Of Things” – creating smarter interfaces between us and our environment.
City monsters – Interactive Urban Instalation (co. designer Ido Abulafia)
Awgtopus – a drainpipe leach – night mode. All Awg creatures are made from UV resistant silicone.
Awgtopus – a drainpipe leach – day mode. All Awg creatures are made from UV resistant silicone.
Awg was a short studio project for a toy design seminar by Boaz Drori (2.2014).
Street art and urban instalations bring joy of life to deserted spots of the city, sometimes turning the most boring ones into vibrant collages of styles and aproaches – but they get old. It’s not that they wear out to quickly – it’s that crappy feeling you get walking down the same street, passing the same old graffiti bomb made just a few months ago by some local kid, wishing somebody would cover that graffiti bomb with a new one allready. not that he’s a toy or something – it might be a really cool piece – but it never interacts.
the urban environment can be devided into two groups of items – Objects – the still, inanimate objects, and Subjects – the living tissue. stree art is an attempt to revive the concrete – but is it so? what makes street art interesting (other then “Style”)? SoundTaxi (Yuri Suzuki X AIAIAI) is a reconstructed London black cab, with a system which draws on ambient street noise and transform it into music. the Forest in a truck was a Banksy project in NYC corresponds with Olafour Eliasson’s Waterfalls and makes you re-examine your urban jungle. 2014 was the 8th year since brussels declared 1 May the day for Sunflower Guerilla Planting. all these examples are not only beutifully covering objects – but also address subjects in the urban environment, which makes them change with time, seasons, tides, noise or human behavior. this gives this sort of street art a third dimension of interaction – it becomes alive and now is a subject by itself.
“thata looka like a lair!”
We wanted to create something beutifull, but most importantly – subjective. we first imagined shapeless creatures, urban monsters that live somewhere in the city, and then we walked the center of Jerusalem and tried to find a good medium – a habitat for such creaturs. we saw electricity and network cables hanging on front walls, sewer lids, radio antenas – and then we saw drainpipes. from there it was all about sketching and modeling our concept for a nice frontal presentation.
Birds live in nests, bees in hives, and humans in cities. people are wonderfull individuals and when they live their homes they search for interaction – they need it as part of their nature – they want to be part of something. giving them just that without trying to sell them insurance, bank account, agenda or a shiny car – interacting with them – is simply being human.
Orishas are the divine spirits West African (Yoruba) Vodun Religion. These spirits embody human values, qualities and natural phenomena. It is a common thing to see people manifested by an orisha as part of a vodun ritual.
The masculine figure is a hybrid of “Ogun” – god of iron, blood and rage, and “The Shadow” (Ha’tsel) – an Israeli a nationalist, chauvinist, militant rapper that gathered and formed “The Shadow’s Lions” – to protect Israel’s honor and foil left wing protests during operation “Protective Edge”.
The feminine figure is a hybrid between “Oya” (lansa) – goddess of the Niger River, storm, women and change, and “Abad” (Ortal Ben-Dayan) – a fashionista and a radical social activist (leftist, feminist, Mizrahi) that wouldn’t hesitate using violence when facing social borders and “red lines”.
Extreme religious manifestation of the pagan practice and violence are inseparable. The project tries to expose the moral relativism concerning violence in supposedly humanistic Israeli Hiloni culture.
